Portable Displays for Trade Shows: Simple Guide to Choosing the Best One

 Choosing the best portable display for your business’s first trade show can be challenging, so we have created this simple guide. Once you have reviewed it, we think you will feel better equipped to choose the best display.

To help you, let’s explore a few fundamental features and benefits of portable exhibition displays. We hope this quick review will answer any questions you may have. Have a look at the collapsible family here.

Let’s get started.

 

How to Select Portable Displays for Trade Shows

Searching for the best small portable display for your business requires thinking about your trade show planning process. Consider these three factors in your decision-making process.

 

1. The Size of Your Space

The space you have chosen at the trade show will be important when considering your portable exhibition display choices. Portable booth display kits are generally offered to reflect typical space sizes.

If you are starting your trade show booth marketing, you will likely begin with a small space, like an 8ft or 10ft wide display space. This will narrow down your choices from the many offerings out there.

 

2. Your Budget

Discussing your budget with your team when sourcing your portable exhibition display is important. The display is just a small portion of the overall costs of planning and implementing your participation in a trade show.

Some other significant costs include:

● The purchase of the space from the show organizer

● The time your sales reps spend planning for and attending the trade show.

● The freight costs to move the materials/products being offered at the event in and out.

● Follow-up post show, which will be time-consuming for your sales reps.

 

3. Transportation and Move-In Procedures

There are several cost implications for your logistics when purchasing a portable booth display. Choosing a portable exhibition display will allow you to allocate more of your overall budget to the booth property and less to logistics and on-site show contractor costs. Some of these reasons will soon become apparent.

 

Six Important Subjects to Consider

Let’s review seven key items when shopping for portable exhibition displays.

 

1. Importance of Portable Display Features

What are your priorities when it comes to sourcing a small portable display? It could be graphic content, a media centre, or you may need to promote small products. Making this decision will determine the elements your display requires.

 

2. Start with Pull-Up Banners

Multiple banners used as a backwall can be a convenient and affordable approach to your first trade show event. You can evaluate going forward and add to your trade show properties in future trade show events. Also referred to as retractable banners. Have a look here.

 

3. Trade Show Counter for Your Portable Trade Show Display

When completing your portable booth display layout, you will want a standout portable trade show counter to accompany it. A fabric popup counter often works well to offer affordable storage. Counters also serve as an excellent reception desk.

Corporate-branded fabric popup counters help grab the attention of visitors. Even a creatively designed table cover can work very well as a reception station and does not have to cost a lot.

 

4. Media for Your Backdrop

Media will bring motion and information to your portable exhibition display, and the media player will often trigger good questions, leading to a sale.

Several configurations of portable trade show displays incorporate a monitor mount as an option, and some show kits offer monitor or iPad accessories within the kit offering. You should also be able to find individual iPad stands that fit very nicely into a small space and enhance the portable booth display of your choice. Have a look at this YouTube video with an informed talk regarding using media in your booth.

 

5. Lighting

Spotlights brighten up everything and make your portable exhibition display elements stand out. Remember to include LED spotlights, which are the brightest and the best.

 

6. Literature Holders

Corporate/product brochures are an important part of exhibiting. Using literature stands or holders is a neat and tidy approach to managing costly printed materials in a busy trade show environment. Managing and using portable displays for trade shows are often greatly enhanced and well organized by using literature holders.

 

You will find a huge selection of portable trade show products being offered when searching. You will also need to explore and learn about imaging development, such as template specifications and art preparation guidelines. These will be important tools in developing your graphic content.